It's everywhere...real estate is local! But, is it? Of course, with the Internet and the ability to do a real estate transaction from across the globe, it is more world-wide than ever!
I sold a piece of property in Columbia. I had it listed for the seller, who lived in Southern California who I almost always communicated with by email. I had it advertised on the Internet where the buyer, from New Jersey saw the property and purchased it sight unseen. I never physically met either party to the transaction, and I don't believe either party ever saw the 10 acres they owned. It's amazing what technology can do!
It can get a little overwhelming, too. With all the different websites like Realtor.com, Google, Yahoo! Real Esate, Zillow, Trulia, Craigslist, and on...and on...and on, it's no wonder Buyers and Sellers are on listing information overload. That's where real estate agents come in! If you try to sell your home yourself, it is nearly impossible to cover the 60+ websites out there dedicated to real estate listings. Let alone all the individual company websites, newspapers, etc. At Crane & Crane, we subscribe to marketing software that sends the listing to over 50 websites, and then outsources to every Broker's website, including Realtor.com. That is priceless exposure in this ever-changing global real estate market.
I say real estate is local...it's the advertising that isn't.
JK
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